Saturday, 15 April 2017

Open up multi-brand retailing too to help farmers and consumers

Source: Mike Mozart/CCBY2.0
The central government had announced in its 2016 Union Budget 100 per cent foreign capital in processed food retailing. Amazon got permission to do so via e-commerce and has applied to the government to invest $500 million in a wholly owned venture to sell food items online. Now US based retail giant, Walmart, is planning to open 50 brick and mortar stores, half of them in UP and Uttarakhand. Walmart already has 21 stores under the umbrella of Best Price Stores — a wholesale chain. It had bought 50 percent share in the Bharati enterprise in the Cash and Carry venture after the joint venture ended in 2013 (100 percent FDI in Cash and Carry ventures which sell in bulk to members only, which was allowed from 2003).
The government’s condition to open up the food retail sector in brick and mortar stores has been that sourcing of all products should be from India. However, this has not bothered Walmart because, according to its CEO, it does not carry many imported items due to high custom duties.
In the past, the BJP government had opposed the opening up of the multi-brand retail while the UPA government was trying to push ahead with it and had allowed up to 51 percent FDI in 2011. There were political reasons for this opposition. Small traders in corner shops and mom and pop stores constitute important voters for the BJP. There are around 50 million such traders while the food retail business is worth $70 billion. Naturally, getting a slice of this lucrative market is the dream of multinational giant retailers like Walmart and Tesco.
But the government, though it has opened up multi-brand retail in food items, has not yet allowed other items to be sold in such stores.  One option is to allow food retailers to generate 20 to 25 percent of their sales from non-food items like kitchen use products or basic household requirements like toothpaste. Walmart is pushing for this because the margins in food retail are very thin.
Whether the government will allow 100 percent FDI in multi-brand retail in the future is a much awaited policy move and if it does, it will be welcomed by Food Processing Minister Harsimrat Kaur Badal. Those for it would say that it would create jobs, bring efficiency in storage and inventory management, encourage food processing and bring food from farmer to fork without the chain of middlemen. Lastly, the biggest advantage would be the inflow of a huge amount of FDI that India needs.
If Walmart stores do open only food retail shops, they will offer competition to the domestic retail giants like Reliance Fresh, Big Bazaar, Spencer’s   etc. The consumer may benefit if this may bring about competitive pricing and cleaner and properly labelled food items with nutritional information. Walmart may also bring professionalism in management and control of inventories.
It may sign contracts with farmers to sell directly to the stores and this would give a better deal to farmers. It would eliminate a long chain of middlemen, but let us not forget that Walmart is also a middleman because it too is an intermediary between the farmers and consumers.
While it is true that global supermarkets may purchase directly from farmers and would send produce to their stores in air-conditioned trucks thereby reducing wastage of fruits and vegetables, excessive amount of refrigeration and the extensive use of Styrofoam/plastics for packaging are bad for the environment and will add to our solid waste problem.
The consumers may however benefit from food products that have been sorted out, washed and sliced or chopped which will help the average working woman, short of time to cook a meal. But these things are already being done in many up-market Indian supermarkets in big cities. Hence, Walmart has nothing new to offer except perhaps a cleaner ambience.
Many have argued that there will be additional jobs in these global supermarkets, especially for women at the cash counters. Others are likely to find jobs in moving, labelling and sorting out goods. But Walmart’s track record is of creating less jobs and using more automation/technology. They will also employ educated smart young people and not the average unskilled job seeker. They may go for capital intensive processing and not employ more labour for their backend operations.

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